What talent wants: the journey to talent segmentation
The research shows that organizations that understand what their most talented individuals want from their relationship with their employer, and then segment their talent population and differentiate the Employee Value Proposition (EVP) for them, deliver up to 66 percent higher total shareholder return (over a five-year period) than those organizations that don't.
Talent segmentation will allow organizations to get a greater degree of differentiation in the following pragmatic and simple ways:
1. It helps an organization choose who to focus on (key value-generating talent) and to create definitions for these different populations of talent.
2. It enables organizations to really understand what the talented individuals within each population want from their relationship with the organization
The full article was originally published in Strategic HR Review – Sep/Oct 2011.
